At Khara Collective, a sustainably sourced luxury gifting company, I played a key role in shaping the brand’s marketing, events, and media presence. I organized exclusive shopping experiences in partnership with fashion and beauty retailers, creating opportunities to increase brand visibility and deepen consumer engagement. Alongside events, I developed digital content for product launches, targeted campaigns and brand collaborations, helping expand the company’s digital reach and strengthen its storytelling.

I also worked closely with corporate clients to develop tailored promotional strategies for in-store activations and gifting programs, building lasting partnerships and encouraging customer loyalty. This experience allowed me to combine creative content development with strategic marketing execution, strengthening my ability to build a cohesive brand presence within the competitive luxury market.