My projects:
Brand Ambassador:
PURPOSE: embody Carlsbad Kickboxing Club’s training style, lifestyle, and values. Act as a professional and authentic club personality to engage with existing members and attract future customers.
KEY SKILLS:
Developed on-camera confidence, adaptability, and professionalism
Perfected interview skills with members and international athletes
Built relationships with photographers and videographers, understanding how to execute creative vision
My Ambassador content:
My Projects behind the scenes:
My first digital series as director, featuring testimonials and highlight clips from club members and athletes. The series used authentic experiences to capture the essence of the brand, its values, and the intensity of elite-level training. From concept development and talent selection to scripting, shoot coordination, and directing, I led the creative process from idea to execution, using people-led storytelling to turn the club’s brand identity into engaging digital content.
The MEET THE MEMBER Series:
This ongoing series leveraged partnerships with national and international athletes to showcase the club’s expertise and elite training environment. Featuring training, coaching, and fight highlights, the content was designed to inspire existing members, attract new customers, and build excitement around upcoming fights and events.
Promotional Athlete Videos:
Collaborating on these videos allowed me to work closely with local business partners and broaden the content strategy beyond traditional training-focused imagery. I focused on capturing the brand’s identity and mission by shooting at recognisable local hotspots that resonated with our target audience, creating content that felt authentic, relatable, and rooted in the community. The project also gave me the opportunity to work with local talent and models, expanding my experience beyond athlete-led content.
Brand Lifestyle Videos:
SUMMARY OF EXPERIENCE
I first joined Carlsbad Kickboxing Club as a customer, where I quickly became drawn to the community and brand behind the business. That experience led me to step behind the scenes as a Marketing & Entrepreneurship Intern, where I focused on building brand awareness and engagement through digital strategy, targeted campaigns, and consumer-focused initiatives. My work contributed to measurable growth in engagement and sales, leading to a permanent position as a Marketing & Sales Associate.
In this role, I worked closely with the CEO to translate his creative vision into strategic, integrated campaigns that strengthened the brand’s storytelling and digital presence. Working alongside the sales team, I also built strong client relationships and gathered firsthand consumer insights to refine market segmentation and adapt our approach to evolving customer needs.
More than learning how to market a brand, this experience taught me how closely marketing, sales, and customer experience are connected—and how a cohesive brand strategy can turn customer interest into lasting relationships and loyalty.
“Grace has been amazing to work with. Her project management, attention to detail, and ability to organise talent for our shoots and social media content have been instrumental to the quality and impact of our work. She played a key role in helping the gym attract new members through her creativity, skills, and can-do attitude.”
- Rolando Montano, Owner, Carlsbad Kickboxing Club