I’m an International Management student at the University of St Andrews Business School, with global study experience in Milan and Melbourne. Living and studying across different cultures has shaped the way I think about brands, consumers, and the role of creativity in connecting people across markets.

My background spans luxury hospitality, sales, and marketing, with hands-on experience in UGC, digital campaigns, CRM, and brand storytelling. I love bringing ideas to life—from developing concepts and writing scripts to coordinating and directing shoots. Through my work in UGC and digital content, I’ve had the opportunity to work both behind the scenes and on camera, creating content that feels authentic, engaging, and true to the brand.

I believe the best marketing happens where creativity and consumer insight meet. By combining data with storytelling, I’m interested in pushing creative boundaries and developing campaigns and experiences that capture attention and genuinely resonate with people.

As a dual U.S.–U.K. citizen, I bring a global perspective and a genuine passion for the creative industries, digital media, and the ways they can bring brands and people together around the world.